Senior Marketing Automation Engineer (all genders)
HelloFreshabout 3 hours ago
Responsibilities
- Lead complex automation and AI projects from requirements gathering through design, build, and production release, owning scope and timelines independently.
- Serve as the primary technical contact for Paid Marketing stakeholders and translate business problems into scoped technical requirements.
- Architect and build AI-integrated workflows that reduce manual effort and improve marketing KPIs such as hours saved and AI adoption.
- Develop scalable backend services, automation scripts, and front-end reporting interfaces in Python and JavaScript/TypeScript.
- Design integrations with Google Ads, Meta, TikTok, and other marketing platforms using RESTful APIs, webhooks, and OAuth2.
- Build dynamic ad feeds and campaign-launch technologies that help marketers activate campaigns faster and at greater scale.
- Maintain monitoring and alerting systems for operational stability across marketing tools.
- Define development standards, challenge technical output constructively, and mentor junior engineers.
- Participate in sprint refinement by evaluating requests against team scope, applying RICE scoring, and closing requirements gaps.
- Evaluate emerging automation and AI tools and introduce relevant best practices.
Requirements
- At least 4 years of Software Engineering experience delivering maintainable, high-quality solutions end-to-end with autonomy.
- Strong full-stack proficiency in Python and JavaScript/TypeScript, with frameworks such as FastAPI, Node.js, and React or equivalents.
- Experience with cloud platforms, preferably AWS, CI/CD pipelines such as GitHub Actions, and containerisation.
- Ability to independently gather requirements from non-technical stakeholders, scope deliverables, and manage expectations.
- Credible communication skills across technical and non-technical audiences, with proactive, autonomous, and solution-oriented execution.
- Data-driven prioritization and decision-making skills, including familiarity with RICE scoring and impact estimation.
- Experience with marketing APIs including Google Ads, Meta, and TikTok.
- Working knowledge of SQL and data tools such as Snowflake and BigQuery.
- Experience mentoring or technically guiding more junior engineers.
Benefits
- Hybrid working model.
- Berlin relocation support.
- HelloFresh-subsidized pension scheme.
- Discounts on HelloFresh boxes and office meals.
- Annual learning and development budget.
- German language learning budget and access to the HelloFresh Academy.
- Mental health support, transportation perks, working-parent-friendly benefits, 24/7 gym access, Headspace, Spill, and sabbatical leave options.