17 hours ago
Responsibilities
- Analyze business requirements, create specifications, design marketing journeys and email templates, and manage end-to-end campaign delivery.
- Create and manage Salesforce Marketing Cloud Cloud Pages and use Audience Builder data in journeys.
- Design, develop, and debug custom Salesforce Marketing Cloud solutions.
- Define segmentation criteria for batch and triggered email and SMS campaigns and conduct A/B testing.
- Create data extensions using SQL scripts based on campaign requirements.
- Provide ROI details to stakeholders and perform campaign reporting and data analysis.
- Support business-as-usual activities, including campaign improvements and bug fixes.
Requirements
- 5–10 years of experience delivering marketing campaign solutions for clients using Salesforce Marketing Cloud.
- Software development experience with HTML, CSS, SQL, and JavaScript.
- Strong knowledge of the Salesforce platform and its data model.
- Knowledge of AMPscript, text and HTML emails, landing pages, SMS and MMS messages, and Mobile Push notifications.
- Experience with Cloud Pages, Email Studio, Social Studio, Advertising Studio, Web Studio, Journey Builder, Audience Builder, and Content Builder.
- Knowledge of Salesforce Marketing Cloud best practices.
- Required education includes a Bachelor of Engineering or Bachelor of Technology; the posting also lists BE/B.Tech/MBA/MCA/M.Tech qualifications.
- MuleSoft is listed as a required skill.
Benefits
- Inclusive benefits, flexibility programs, wellbeing support, and mentorship are offered.
- PwC provides an inclusive equal-opportunity work environment with no stated discrimination based on protected characteristics.
Tech Stack
Categories
Solutions Engineering
About PwC
At PwC, we help clients drive their companies to the leading edge. We’re a tech-forward, people-empowered network with more than 370,000 people in 149 countries. Across audit and assurance, tax and legal, deals and consulting we help build, accelerate and sustain momentum. Find out more at www.pwc.com. PwC: Audit and assurance, consulting and tax services PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Content on this page has been prepared for general information only and is not intended to be relied upon as accounting, tax or professional advice. Please reach out to your advisors for specific advice.