13 hours ago
London, United KingdomStaff+
Responsibilities
- Direct technical workstreams across operations, development, and client teams for Adobe solution delivery and governance.
- Drive adoption and standardization of enterprise marketing tools and Adobe applications across client ecosystems.
- Design and oversee complex business rules, automations, feature configurations, and custom implementations within Adobe platforms.
- Translate architectural designs into robust, production-ready solutions and establish technical delivery standards.
- Establish QA, UAT, testing, scalability, and reliability frameworks for Adobe implementations.
- Serve as the escalation point for complex Adobe application issues, leading root-cause analysis and long-term remediation.
- Lead client-facing technical discovery workshops and author comprehensive technical specifications.
- Architect audience strategies, segmentation, data governance, quality controls, and identity-related processes using Adobe Experience Platform.
- Mentor developers, consultants, and cross-functional teams while identifying platform enhancement opportunities.
Requirements
- 7+ years of progressive experience in application consulting, marketing technology, CRM, campaign operations, or technical consulting, with enterprise delivery leadership experience.
- Proven experience leading campaign execution, complex program builds, and enterprise marketing automation architectures.
- Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Adobe Experience Platform, or a comparable enterprise marketing cloud solution.
- Mastery of the end-to-end campaign lifecycle, including discovery, technical design, build, QA governance, deployment, monitoring, and optimization.
- Ability to independently design, architect, and govern scalable campaign solutions from the ground up.
- Experience designing and executing enterprise-level UAT strategies across multiple brands or programs.
- Experience authoring and governing high-standard technical documentation.
- Deep understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and performance analytics.
- Strong business acumen linking technical design to commercial strategy, ROI, and customer lifetime value.
- Experience orchestrating cross-functional teams including developers, architects, data engineers, technical project managers, marketing operations, and account leadership.
- Advanced expertise in campaign data architecture, audience selection, validation, identity resolution, QA, and data-driven trigger logic.
- Strong stakeholder management, communication, consultative leadership, mentoring, and technical decision-making skills.
- Relevant platform certifications or accreditations, such as Adobe Certified Master or Expert in Adobe Journey Optimizer or Adobe Campaign, are strongly preferred.
- Passion for marketing technology and integrating emerging AI and GenAI capabilities into marketing workflows.
Tech Stack
Categories
Solutions Engineering
About MAP
MAP (VML MAP) builds and runs marketing automation, personalization, CRM, and loyalty programs for large consumer and enterprise brands. It provides consulting, implementation, and managed operations across martech stacks, partnering with platforms such as Adobe, Salesforce, Braze, AWS, Google, and Microsoft. Headquartered in Copenhagen with 14 offices across the Americas, Europe, and Asia, MAP operates as part of VML, the WPP agency network.