8 hours ago
Chennai, IndiaSenior
Responsibilities
- Implement and optimize Adobe Target solutions.
- Develop and manage A/B testing, multivariate testing, experience targeting, Auto-Target, Auto-Allocate, and Recommendations programs.
- Integrate Adobe Target with Adobe Analytics and Adobe Launch/Tags.
- Use JavaScript, HTML, CSS, and Web SDK for implementation work.
- Develop audience segmentation and personalization strategies.
- Support integrations with AEM and Adobe Journey Optimizer when applicable.
Requirements
- 6–9 years of experience in Adobe Experience Cloud.
- At least 3 years of hands-on experience with Adobe Target.
- Experience with Adobe Target implementation and optimization.
- Knowledge of A/B Testing, Multivariate Testing, Experience Targeting, Auto-Target, Auto-Allocate, and Recommendations.
- Experience integrating Adobe Analytics and Adobe Launch/Tags.
- Proficiency in JavaScript, HTML, CSS, and Web SDK.
- Experience with audience segmentation and personalization strategies.
- Adobe Experience Platform experience is preferred.
- AEM integration experience, Adobe Journey Optimizer experience, and Adobe Target certifications are desirable.
Tech Stack
Categories
Solutions Engineering
About Cognizant
Cognizant is a public IT services and consulting firm that designs, builds, and runs enterprise technology, including digital engineering, cloud modernization, data/AI, and managed services. It sells consulting, systems integration, and outsourcing on multi-year engagements to large enterprises in healthcare, banking, retail, communications, and manufacturing. Founded in 1994 and headquartered in Teaneck, New Jersey, Cognizant is NASDAQ-listed (CTSH) and a Fortune 500 company.