6 hours ago
Responsibilities
- Turn marketing, product marketing, and sales hypotheses into controlled experiments across messaging, channels, targeting, offers, pricing pages, and sales plays.
- Design, run, measure, document, and scale growth experiments while quickly stopping unsuccessful tests.
- Build research, enrichment, signal detection, lead scoring, qualification, routing, outbound, lifecycle, attribution, and sales enablement agents and tools.
- Test positioning and messaging, support launches, convert sales and competitive insights into product marketing input, and build content and SEO/GEO tooling.
- Build on Foley’s AI platform and shared ontology, contributing reusable connectors, skills, signals, and go-to-market concepts.
- Operate systems through review and release gates while addressing consent, PII, email, SMS, calling, deliverability, and long-term reliability requirements.
- Partner with marketing, product marketing, sales, RevOps, the data team, and other builders, and share tools and learnings with the team.
Requirements
- Demonstrated measurable growth results using AI and agents, with the ability to explain measurement of pipeline, meetings, conversion, cost, acquisition, or revenue impact.
- Experience designing and running many experiments using control groups, predefined metrics, and appropriate sample sizes, including explaining failed tests.
- Hands-on ability to build with Python, SQL, APIs, webhooks, LLMs, agents, and Claude Code or similar tools.
- Hands-on experience with CRM and marketing automation platforms such as Salesforce, HubSpot, or similar, plus enrichment and sequencing tools.
- Understanding of B2B demand creation and conversion, including lead quality, messaging, and sales plays.
- Experience contributing to a shared platform, data model, or internal tooling used by other teams.
- Strong collaboration with marketers, product marketers, sales representatives, and sales leaders.
- Preferred signals include building a motion, product, or company from zero; working across self-serve and sales-led funnels; product marketing experience; SEO and generative engine optimization knowledge; using Gong or call data; AI evaluation or observability; ontology, knowledge graph, or semantic layer work; and experience in transportation, compliance, regtech, or another regulated market.
Benefits
- Medical, dental, and vision coverage.
- 401(k) with company match.
- Paid time off and holidays.
- Wellness programs and an employee assistance program.
- Primarily remote work for US-based employees in listed states, with occasional office visits for collaboration, training, or company events.
- Employment is at-will.
About Foley
Foley builds a compliance and risk-management SaaS platform used by transportation and other safety-sensitive industries to manage DOT/FMCSA requirements, driver qualification files, background checks, and drug/alcohol testing, with add-on services such as permits, registrations, and transportation factoring. It sells subscriptions and compliance services to motor carriers, fleets, and staffing firms. Privately held and founded in 1992, Foley is headquartered in Hartford, Connecticut.