Senior Technical Consultant -Migration-Marketing Cloud
InformaticaResponsibilities
- Configure Marketing Cloud Next components including Email Studio, Journey Builder, Automation Studio, Content Builder, Contact Builder, sending domains, IP settings, templates, automations, journeys, and data extensions.
- Execute subscriber data migration through profiling, transformation, data extension population, suppression list loading, consent migration, and bulk data loading.
- Develop AMPscript and SSJS personalization logic for migrated email templates, segmentation, lookups, and conditional content.
- Configure Salesforce Data Cloud data streams, DLO schemas, DMO mappings, and data ingestion validation.
- Rebuild legacy marketing automation workflows in Journey Builder, including entry sources, decision splits, wait steps, sends, and exit criteria.
- Build Apex, LWC, and Salesforce Flow utilities for migration validation, reconciliation, subscriber counts, data extension records, and consent verification.
- Coordinate dry runs in SIT and UAT environments, execute testing, log defects, retest fixes, and support go-live cutovers.
- Implement sender authentication and deliverability configurations including SPF, DKIM, DMARC, private domains, reply mail management, and IP warm-up scheduling.
- Prepare configuration workbooks, data mappings, AMPscript documentation, journey diagrams, and client handover materials.
- Mentor Technical Consultants and contribute reusable configuration templates, scripts, AMPscript libraries, and validation toolkits to the accelerator repository.
Requirements
- 5–8 years of Salesforce and marketing technology delivery experience.
- At least 3 years of hands-on Salesforce Marketing Cloud or Marketing Cloud Next configuration experience.
- At least one end-to-end Marketing Cloud migration or large implementation project as a key delivery contributor.
- Hands-on experience with subscriber data migration, bulk loading, data extension setup, consent migration, and reconciliation validation.
- Proficiency configuring Marketing Cloud Next, including Email Studio, Journey Builder, Automation Studio, Content Builder, and Contact Builder.
- Proficiency with AMPscript and SSJS for dynamic email personalization and legacy logic recreation.
- Working knowledge of Salesforce Data Cloud data streams, DLO/DMO schemas, field mapping, and ingestion validation.
- Experience with an ETL or data-loading approach such as Informatica Cloud, Talend, Azure Data Factory, MuleSoft, Salesforce Bulk API, or REST API.
- Ability to develop Batch Apex, Schedulable classes, REST callout handlers, Apex test classes, Lightning Web Components, and Salesforce Flow automations.
- Experience with Salesforce DX, Git-based workflows, Gearset, or Copado for source control and environment promotion.
- Experience mentoring junior Technical Consultants.
- Required certifications: Salesforce Marketing Cloud Email Specialist, Salesforce Marketing Cloud Administrator, and Salesforce Administrator.
- Preferred certifications and experience include Salesforce Marketing Cloud Consultant, Salesforce Data Cloud Consultant, Salesforce Platform Developer I, migrations from Eloqua, Marketo, HubSpot, Pardot, or legacy SFMC Classic, cross-channel reporting, messaging channels, and deliverability monitoring.
Benefits
- Salesforce offers benefits and resources intended to support balance and employee wellbeing.
- The employer provides reasonable accommodation support during the application and recruiting process.
- Salesforce is an equal opportunity employer with a nondiscrimination policy.
Tech Stack
Categories
About Informatica
Informatica (NYSE: INFA), a leader in AI-powered enterprise cloud data management, helps businesses unlock the full value of their data and AI. As data grows in complexity and volume, Informatica’s Intelligent Data Management Cloud™ delivers a complete, end-to-end platform with a suite of industry-leading, integrated solutions to connect, manage and unify data across any cloud, hybrid or multi-cloud environment. Powered by CLAIRE® AI, Informatica’s platform integrates natively with all major cloud providers, data warehouses and analytics tools— giving organizations the freedom of choice, avoiding vendor lock-in and delivering better ROI by enabling access to governed data, simplifying operations and scaling with confidence. Trusted by approximately 5,000 customers in nearly 100 countries—including over 80 of the Fortune 100—Informatica is the backbone of platform-agnostic, cloud data-driven transformation. Informatica. Where data and AI come to life.™ Contact: PR@informatica.com