3 months ago
Mumbai, India +2 moreStaff+
Responsibilities
- Lead the technical design and implementation of Salesforce Marketing Cloud and Data Cloud solutions.
- Create scalable solution architectures while evaluating time, cost, compliance, standards, policies, and business requirements.
- Oversee other architects and guide solution delivery for internal and external clients through governance.
- Define personalization strategies and customer journeys with cross-functional teams.
- Integrate Salesforce, CRM, data platforms, AWS services, and custom technology stacks.
- Provide technical guidance, troubleshoot performance, and optimize personalization campaigns and Marketing Cloud platforms.
- Configure complex solutions, align with QA on testing strategy, and follow deployment best practices.
Requirements
- At least 12 years of experience is required.
- Proven expertise in Salesforce Marketing Cloud and strong knowledge of Salesforce Data Cloud.
- Strong understanding of data architecture, APIs, customer segmentation, and scalable personalization solutions.
- Hands-on experience with SSJS, SQL, complex configuration, and Salesforce and custom integrations.
- Excellent communication, stakeholder-management, collaboration, problem-solving, and customer-orientation skills.
- Salesforce Marketing Cloud Architect certification is listed as a certification requirement.
- Salesforce Data Cloud Consultant, Marketing Cloud Developer, or Salesforce Administrator certifications are preferred.
- Experience with AWS services such as Lambda, S3, or API Gateway is preferred.
- Experience with AMPscript, marketing automation tools such as Marketo or HubSpot, CI/CD tools such as Jenkins or GitHub Actions, and data visualization tools such as Tableau or Power BI is preferred.
- Experience in regulated industries and familiarity with Agile/Scrum practices are preferred.
Benefits
- Full-time, permanent employment.
- Work aligned to client-specific IST, GMT, EST, or ANZ time zones.
- Location: DGS India, Bengaluru, Manyata N1 Block; brand: Merkle.
About Dentsu
Dentsu is a global advertising and marketing services group that plans and buys media, develops creative campaigns, and builds data- and technology-led customer experiences for brands. It earns revenue from agency fees and media services across a network that includes Carat, iProspect, and Merkle. Founded in 1901 and headquartered in Tokyo, Dentsu is publicly traded in Japan and serves clients across many sectors worldwide.