14 days ago
Canada (city not specified)Staff+
Responsibilities
- Configure Braze workspaces, data models, attributes, events, catalogs, and multi-brand or multi-region environments.
- Build and maintain Braze integrations with CDPs, data warehouses, source systems, APIs, batch pipelines, streaming systems, and reverse ETL tools.
- Develop, test, and deploy Canvas Flow journeys across email, push, in-app, SMS, WhatsApp, Content Cards, and webhooks.
- Implement personalization using Liquid, Connected Content, Catalogs, Content Blocks, and Braze AI features.
- Implement identity resolution, external ID management, anonymous-to-known merges, alias handling, consent, subscriptions, and preference management.
- Build warehouse-native activation pipelines with Snowflake, Hightouch or Census, Braze Cloud Data Ingestion, and Snowflake Data Sharing.
- Integrate Amperity and Amplitude for identity stitching, unified profiles, audience activation, behavioral analytics, cohorts, predictions, and event streaming.
- Lead Braze implementations, migrations, and optimization programs, including migrations from Salesforce Marketing Cloud, Iterable, Klaviyo, Adobe Campaign, or Oracle Responsys.
- Implement Braze SDKs, REST APIs, SCIM, export endpoints, webhooks, Currents, CI/CD, environment management, QA, and testing practices.
- Execute deliverability setup including IP warm-up, SPF, DKIM, DMARC, BIMI, and sender reputation monitoring.
- Set up experiments and measurement for lift, LTV, churn, and ROI.
- Review code and configuration, troubleshoot production issues, optimize rate limits and performance, and maintain documentation and runbooks.
- Lead and mentor developers and campaign specialists through reviews, pairing, estimates, demos, and certification support.
- Create reusable code libraries, Liquid templates, Canvas templates, and integration accelerators while supporting proposals and pre-sales.
Requirements
- 5+ years of hands-on Braze development experience, including leading at least two enterprise implementations or migrations.
- Strong experience with Braze Canvas Flow, segmentation, Liquid, Connected Content, Catalogs, Content Blocks, and Braze AI capabilities.
- Practical experience with Braze SDKs, REST API, SCIM, export endpoints, webhooks, Currents, Cloud Data Ingestion, and Snowflake Data Sharing.
- Strong working depth in at least two named platforms among Hightouch, CDPs, Amplitude, and Snowflake, with conversational fluency in the others.
- Advanced SQL and working proficiency in Python or JavaScript/Node.js for integrations and automation.
- Strong understanding of REST APIs, JSON, webhooks, event-driven and streaming architectures, and systems such as Kafka or Kinesis.
- Experience with AWS, Azure, or GCP and infrastructure basics including IAM, secrets, and networking.
- Familiarity with Git, CI/CD, and environment promotion practices for marketing assets and data pipelines.
- HTML/CSS experience for responsive email, in-app, and Content Card templates.
- Deep knowledge of lifecycle marketing, personalization, customer segmentation, and retention strategy.
- Experience leading and mentoring distributed development teams in agile, client-facing delivery environments.
- Strong client-facing communication and ability to explain technical decisions to technical and business audiences.
- Bachelor's or master's degree in Computer Science, Engineering, Data Science, Marketing Technology, or a related field.
- Braze Developer or Architect certification is strongly preferred.
- Preferred experience includes AI/ML-driven personalization, predictive churn, next-best-action, generative AI content workflows, consent management, privacy engineering, data governance, and executive dashboards.
- Experience in Communications, Media, Entertainment, Sports, healthcare, retail/e-commerce, or travel and hospitality is relevant.
Tech Stack
Amazon RedshiftApache AirflowApache KafkaAWSAzureCSSDatabricksdbtGitGoogle BigQueryGoogle Cloud PlatformHTMLiOSJavaScriptNode.jsPythonSnowflakeSQL
Categories
Solutions Engineering
About EXL
EXL provides data analytics, AI, and digital operations services for enterprises in insurance, healthcare, banking, and other regulated industries. It delivers consulting, managed services, and technology platforms to improve decision-making, risk management, and operational efficiency. Founded in 1999 and headquartered in New York, EXL is a public company listed on the NASDAQ (ticker: EXLS).