Snap

Lead, SMC GTM Architect

Snap
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1 day ago
Palo Alto, CA, USA +3 moreStaff+
H1B sponsor

Responsibilities

  • Own advertiser segments or workflows and spearhead projects from concept through delivery.
  • Build systems integrating CRM, BigQuery, Ads APIs, and other data platforms for unified account context and coordination.
  • Develop personalization workflows, product recommendations, optimization triggers, and multi-channel outreach.
  • Combine behavioral, contextual, and performance data for targeting, personalization, and decisioning.
  • Automate operations, reduce manual work, build reusable tools and APIs, and improve decision-making speed.
  • Align with Sales, Revenue/Advertiser Growth, Business Intelligence, Finance, Product, and Engineering on use cases, KPIs, and business impact.
  • Identify efficiencies, prioritize tradeoffs, communicate outcomes to stakeholders, mentor peers, and contribute to team standards.

Requirements

  • A BS/BA degree in Analytics, Computer Science, or a related field, or equivalent experience.
  • 8+ years of experience designing and deploying automation systems, preferably in a go-to-market context.
  • Experience building and shipping production applications or working prototypes.
  • Experience with Python, SQL, or equivalent tools and technologies.
  • Experience operating in high-growth, fast-paced environments.
  • Understanding of digital advertising, including campaign setup, bidding, optimization, measurement, and the advertiser lifecycle.
  • Hands-on experience integrating systems with CRM, BigQuery, GCP, and Ads APIs.
  • Knowledge of LLMs, RAG architectures, prompt engineering, evaluation frameworks, and model lifecycle management.
  • Experience with development tools such as Claude, Cursor, and Google ADK.
  • Strong judgment, business acumen, testing and observability practices, data hygiene, and a practical customer-focused builder mindset.

Benefits

  • Paid parental leave, comprehensive medical coverage, emotional and mental health support programs, and compensation packages that share in Snap’s long-term success.
  • Snap follows a “default together” policy and expects team members to work in an office 4+ days per week.
  • Equal opportunity employer with accommodations available for applicants with disabilities or special needs.

Tech Stack

Categories

Growth Engineering
Snap

About Snap

5,001-10,000 employees

Snap Inc. builds Snapchat, a visual messaging app, and supports augmented reality through Lens Studio and Spectacles, plus related services like Bitmoji. The company monetizes primarily via advertising and sponsored AR experiences for consumers, creators, and brands. Founded in 2011 and headquartered in Santa Monica, it is publicly traded on the NYSE under the ticker SNAP.

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