Ripple

Lead Marketing Engineer

Ripple
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23 hours ago

Base Salary

$200k - $250k/yr

Responsibilities

  • Own the technical plan, architecture, and scalable delivery of Ripple’s global marketing web platform.
  • Build LLM-powered tools, intelligent agents, and workflow automation for marketing teams.
  • Develop experimentation, personalization, targeted campaign, and dynamic content delivery infrastructure.
  • Build data pipelines and integrations with Segment, GA4, Marketo, Salesforce, and the broader marketing technology stack.
  • Lead cross-functional initiatives spanning Marketing, Product, Data Engineering, and external development partners.
  • Define engineering guidelines, CI/CD improvements, and architecture standards.
  • Build Sanity CMS schemas, GROQ queries, APIs, and modular content models for marketing funnels.
  • Optimize Core Web Vitals, technical SEO, performance, and edge-caching strategies.
  • Mentor engineers and promote technical excellence and continuous learning.

Requirements

  • 8+ years of professional web development experience, including at least 2+ years in a Staff, Lead, or Principal engineering role focused on marketing technology, growth engineering, or equivalent-scale platforms.
  • Deep expertise in JavaScript, React, Next.js App Router, Server Components, and headless architectures.
  • Hands-on experience integrating LLMs such as OpenAI and Anthropic, using the Vercel AI SDK or LangChain to build tools or agents.
  • Experience building experimentation frameworks and personalization engines, such as Optimizely or VWO, for high-traffic websites.
  • Strong understanding of growth marketing technology, including CDPs, CRM integrations, server-side tagging, and event-tracking schemas.
  • Ability to translate business goals into technical roadmaps and scalable systems.
  • Hands-on experience with Sanity, including schema building, GROQ queries, and custom inputs.
  • Experience leading cross-functional work and influencing senior Marketing and Operations collaborators without direct authority.
  • Deep understanding of performance optimization, SSR/SSG, Vercel, Cloudflare, and edge deployment strategies.

Benefits

  • Professional development budget and opportunities to work with experienced industry leaders in a fast-paced startup environment.
  • Flexible in-office collaboration, with managers and teams deciding which 10+ days per month employees come in.
  • Competitive benefits covering physical and mental healthcare, retirement, family-forming and family-support needs.
  • Employee giving match and mobile phone stipend.
  • R&R days, generous vacation, wellness reimbursement, and weekly onsite and virtual wellness programming.
  • Industry-leading parental leave and family-planning benefits.
  • Catered lunches, stocked kitchens, team offsites, team bonding activities, happy hours, and other company events.
  • Full-time employee benefits apply to this position.

Tech Stack

CloudflareJavaScriptNext.jsReactVercel

Categories

AI ApplicationsFull StackGrowth Engineering
Ripple

About Ripple

1,001-5,000 employees

Ripple builds enterprise blockchain-based payments, treasury, and crypto liquidity products for banks, payment providers, businesses, and governments. It licenses software and provides network services that power cross-border transfers (including On-Demand Liquidity using XRP) and offers a CBDC platform for central banks. Founded in 2012 and headquartered in San Francisco, Ripple serves over 300 customers across more than 40 countries.

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