Capgemini

MarTech / AdTech Technical Lead

Capgemini
Apply
3 days ago
Mississauga, CanadaStaff+

Responsibilities

  • Design end-to-end MarTech and AdTech solutions covering identity resolution, customer data platforms, decisioning, personalization, and multichannel activation.
  • Lead technical and functional discovery sessions and assess existing platforms, data ecosystems, integration opportunities, capability gaps, and modernization needs.
  • Define target-state architectures, solution blueprints, integration patterns, and implementation approaches.
  • Provide technical leadership, architecture governance, issue resolution, and implementation oversight throughout delivery.
  • Lead multidisciplinary delivery teams, including staffing, technical mentorship, ownership coordination, and accountability for outcomes.
  • Evaluate marketing clouds, customer data platforms, decisioning engines, and advertising technologies and make platform-fit and build-versus-buy recommendations.
  • Collaborate with platform specialists, data engineers, architects, and business stakeholders to ensure interoperability across technologies.
  • Support roadmap planning, technical estimation, implementation planning, risk management, and solution evolution.

Requirements

  • 12+ years of experience in MarTech, AdTech, or customer engagement consulting, including at least 6 years in technical leadership or delivery management.
  • Experience designing solutions across multiple parts of the MarTech/AdTech ecosystem rather than specializing in only one tool.
  • Working familiarity with Adobe Experience Cloud, Salesforce Marketing Cloud, Salesforce Data Cloud, customer data platforms, and common advertising or media activation tools.
  • Experience managing or leading delivery teams, including staffing, technical mentorship, and accountability for delivery outcomes.
  • Ability to operate in ambiguous, multi-vendor environments and make architectural decisions.
  • Strong executive communication skills and experience presenting recommendations to senior client stakeholders.
  • Practical understanding of identity resolution, event-driven architecture, and API-based integration patterns.
  • Preferred: hands-on implementation experience with a major marketing cloud, CDP, or decisioning engine.
  • Preferred: exposure to agentic or AI-driven marketing capabilities and advertising technologies such as DSPs, data clean rooms, or retail and commerce media networks.
  • Preferred: familiarity with cloud data warehouse or lakehouse environments, systems-integrator or consulting experience across industries, and regulated-industry data privacy and consent management.

Benefits

  • Comprehensive benefits package for regular full-time employees, subject to local policy and eligibility.
  • Paid time off including 12–25 vacation days depending on grade, company holidays, personal days, and sick leave.
  • Medical, dental, and vision coverage, or provincial healthcare coordination in Canada.
  • Retirement savings plans such as 401(k) in the U.S. and RRSP in Canada.
  • Life and disability insurance and employee assistance programs.
  • Additional benefits may be provided under local policy and eligibility.

Categories

Solutions Engineering
Capgemini

About Capgemini

10,000+ employees

Capgemini is a global IT services and consulting firm that delivers strategy, cloud, AI, software engineering, and managed services to large enterprises and public-sector clients. Founded in 1967 and headquartered in Paris, it is publicly traded on Euronext Paris and operates in 50+ countries. The group expanded its engineering capabilities by acquiring Altran in 2020, now operating as Capgemini Engineering.

Contact me