about 2 hours ago
Oakland, CA, USA or San Francisco, CA, USAMid Level / Senior
H1B Sponsor
Base Salary
$90k - $160k/yr
Responsibilities
- Own the technical setup and management of the GTM tech stack.
- Design and build automated, AI-powered outreach systems.
- Partner with Marketing and Sales to execute multi-channel campaigns.
- Ensure campaigns have proper tracking and attribution.
- Create and maintain dashboards for pipeline metrics and campaign performance.
- Identify and propose solutions for gaps in the GTM stack.
- Evaluate and integrate new tools to enhance lead generation.
- Collaborate with content and design teams for cohesive campaigns.
- Support A/B testing frameworks and analyze results.
- Maintain data quality across marketing and sales platforms.
Requirements
- 3+ years of experience in GTM Engineering or Marketing Operations.
- Hands-on experience with marketing and sales technology stacks in B2B.
- Experience using AI tools for automating GTM workflows.
- Strong analytical skills for designing experiments and measuring results.
- Creative thinking for campaign ideation and messaging.
- Ability to manage multiple projects in a fast-paced environment.
- Experience working cross-functionally with Sales and Marketing.
- Bachelor's degree in a relevant field or equivalent experience.
Benefits
- Equity in Formic through a stock option program.
- Competitive and uncapped commission structure.
- Comprehensive healthcare coverage with 99% employee premium coverage.
- Paid parental leave program of up to 12 weeks.
- Company-sponsored 401(k) retirement savings plan.
- Home office stipend for remote and hybrid employees.
- Monthly cell phone reimbursement.
- Flexible time off policy.