20 hours ago
Madrid, SpainSenior
Responsibilities
- Collaborate with cross-functional, operations, and client teams to deliver Adobe platform solutions and support client success.
- Configure and implement tailored end-to-end client experiences, business rules, automations, and new Adobe application features.
- Gather business requirements from marketers and translate them into technical specifications and campaign solutions.
- Build data audiences and manage segments using Adobe Experience Platform while maintaining data quality and integrity.
- Develop and execute campaign- and programme-level UAT, testing configurations and features for quality and reliability.
- Troubleshoot and resolve technical issues in existing Adobe applications.
- Contribute to solution design, technical requirements, specifications, campaign documentation, and process documentation.
- Identify opportunities to optimize Adobe platforms, marketing operations, and campaign processes.
Requirements
- 5–8 years of relevant experience in application consulting, marketing technology, campaign operations, CRM, marketing automation, or a similar technical consulting role.
- Hands-on experience with campaign execution, campaign configuration, programme builds, and marketing automation workflows.
- Subject matter expertise in at least one major marketing technology platform, such as Adobe Campaign, Adobe Journey Optimizer, Marketo Engage, Braze, or a comparable CRM or marketing automation tool.
- Advanced understanding of campaign execution processes including requirements assessment, technical debriefing, build, QA, testing, deployment, monitoring, and optimization.
- Ability to independently assess, develop, and maintain scalable campaign solutions and contribute to campaign solution design from scratch.
- Experience developing and executing UAT tests and supporting technical and process documentation.
- Strong understanding of marketing operations, customer journeys, lifecycle communications, triggered campaigns, segmentation, and campaign performance objectives.
- Experience working with developers, architects, data teams, project managers, marketing operations, and account teams.
- Knowledge of audience selection, validation, segmentation, QA, and data-driven campaign logic.
- Relevant platform certifications or accreditations, such as AJO, Adobe Campaign, Braze, or similar, are advantageous.
- Strong communication, analytical problem-solving, strategic thinking, adaptability, attention to detail, and commitment to quality.
Tech Stack
Categories
Solutions Engineering
About MAP
MAP (VML MAP) builds and runs marketing automation, personalization, CRM, and loyalty programs for large consumer and enterprise brands. It provides consulting, implementation, and managed operations across martech stacks, partnering with platforms such as Adobe, Salesforce, Braze, AWS, Google, and Microsoft. Headquartered in Copenhagen with 14 offices across the Americas, Europe, and Asia, MAP operates as part of VML, the WPP agency network.