18 hours ago
Bengaluru, IndiaSenior
Responsibilities
- Design and manage full-lifecycle Braze implementations, including SDKs, APIs, app groups, segments, campaigns, Canvas, Content Cards, and Currents.
- Conduct client discovery, define use cases and implementation requirements, and document technical requirements for solution design.
- Architect and implement tags, SDKs, API connections, and connectors for data ingestion and campaign activation across digital channels.
- Serve as a technical liaison and consultant for client web and app developers, engineers, marketers, analysts, and agencies.
- Develop necessary code within Braze and use Liquid to create dynamic attributes and events.
- Conduct training, deliver presentations, lead client and partner meetings, and engage with C-level executives.
- Support pre-sales activities by understanding potential clients' requirements and translating them into proposals or Statements of Work.
- Manage digital solution project lifecycles, including scoping, milestone planning, KPI definition, and delivery.
Requirements
- At least 8 years of overall professional experience, including 3–5 years of Braze experience and at least 4 years of implementation experience.
- Braze certification and prior experience with client data, segmentation, customer experience, and marketing automation projects.
- Deep knowledge of Internet technologies and system integration, including web programming, API integrations, ETL configuration, cookie-based applications, and mobile SDKs.
- Experience with digital advertising and digital marketing KPIs and metrics.
- Experience collaborating on, advocating for, and negotiating solution architecture and design with platform architects.
- Strong written and verbal communication skills, public-speaking ability, and comfort working with technical and executive stakeholders.
- Ability to work across multiple projects and communicate fluently in English.
- Knowledge of Salesforce Marketing Cloud, other marketing automation or customer data platforms, broader web and database development, Google Tag Manager, and MarTech issues such as third-party cookies and privacy laws is preferred.
Benefits
- Full-time, permanent position.
- Location: DGS India, Bengaluru, Manyata N1 Block.
- Work across client-specific IST, GMT, EST, and ANZ time zones.
Categories
Solutions Engineering
About Dentsu
Dentsu is a global advertising and marketing services group that plans and buys media, develops creative campaigns, and builds data- and technology-led customer experiences for brands. It earns revenue from agency fees and media services across a network that includes Carat, iProspect, and Merkle. Founded in 1901 and headquartered in Tokyo, Dentsu is publicly traded in Japan and serves clients across many sectors worldwide.