24 hours ago
Bengaluru, IndiaSenior
Responsibilities
- Develop and implement advanced marketing solutions using Salesforce Marketing Cloud.
- Collaborate with cross-functional teams to design and execute marketing campaigns aligned with business objectives.
- Analyze marketing data and provide recommendations for campaign optimization.
- Integrate Salesforce Marketing Cloud with other systems to improve marketing processes and data flow.
- Troubleshoot and resolve Salesforce Marketing Cloud technical issues.
- Provide technical guidance and support to team members.
- Document technical specifications and processes.
- Conduct testing and quality assurance of marketing solutions.
- Optimize email marketing strategies to improve open rates, click-through rates, and campaign success.
- Gather stakeholder requirements and translate them into technical solutions.
- Monitor and report marketing campaign performance.
- Contribute to marketing technology best practices and standards.
Requirements
- 4–12 years of experience; the role summary specifies 5–6 years of experience.
- Strong expertise in Salesforce Marketing Cloud with successful project implementation experience.
- Proficiency in marketing data analysis and campaign optimization.
- Strong problem-solving and technical troubleshooting skills.
- Understanding of email marketing strategies and techniques.
- Experience integrating Salesforce Marketing Cloud with other systems.
- Strong communication and cross-functional collaboration skills.
- Salesforce Marketing Cloud Consultant Certification is required.
- Sales and marketing domain knowledge is a nice-to-have qualification.
Benefits
- Hybrid work model with three days in the office.
- Day shift schedule.
- No travel required.
- Immediate to 90-day notice period accepted.
Categories
About Cognizant
Cognizant is a public IT services and consulting firm that designs, builds, and runs enterprise technology, including digital engineering, cloud modernization, data/AI, and managed services. It sells consulting, systems integration, and outsourcing on multi-year engagements to large enterprises in healthcare, banking, retail, communications, and manufacturing. Founded in 1994 and headquartered in Teaneck, New Jersey, Cognizant is NASDAQ-listed (CTSH) and a Fortune 500 company.