4 hours ago
Base Salary
$132k - $198k/yr
Responsibilities
- Design and build AI-powered marketing capabilities that accelerate the intake-to-conversion journey.
- Own the technical integration architecture across marketing systems and resolve data or logic conflicts.
- Build and connect systems supporting customer-journey personalization across the funnel.
- Translate performance data and business requirements into architecture and process improvements.
- Partner with Lifecycle, Marketing Analytics, Sales Operations, and technical teams on system architecture and governance.
- Conduct solution architecture reviews and advise on technical design decisions and trade-offs.
- Build and own a centralized marketing hub covering budget allocation, planning, campaign execution, and performance feedback loops.
Requirements
- 8+ years of experience in MarTech with ownership of enterprise-scale system architecture.
- Hands-on experience designing and building AI-powered marketing capabilities, including generative AI use cases, predictive scoring, and intent-based automation.
- Deep experience architecting HubSpot, Salesforce, and in-house systems at scale, including lead scoring, lifecycle automation, personalization, campaign and opportunity data models, and cross-system data association.
- Strong understanding of marketing budgeting, planning cycles, and ROI measurement.
- Experience building scalable integrations using APIs and middleware across marketing systems such as HubSpot, Salesforce, NetSuite, and Coupa.
- Track record contributing to vendor evaluation and platform implementation for enterprise organizations.
- Strong cross-functional partnership, communication, and documentation skills.
Benefits
- Comprehensive health, welfare, and wellbeing benefits based on eligibility.
- The role may require up to 10% travel, coordinated in advance.
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About Klaviyo
Klaviyo (NYSE: KVYO) is the autonomous B2C CRM. Powered by its built-in data platform and AI, Klaviyo combines marketing automation, analytics, and customer service into one unified solution, making it easy for businesses to know their customers and grow faster. Klaviyo (CLAY-vee-oh) helps over 193,000 brands like Mattel, Glossier, Daily Harvest, and Liquid Death deliver 1:1 experiences at scale, improve efficiency, and drive revenue.