12 hours ago
Bengaluru, IndiaSenior
Responsibilities
- Own Braze customer engagement capabilities across email, push notifications, in-app messaging, and emerging channels.
- Define scalable customer journey, audience segmentation, personalization, experimentation, and campaign architecture standards.
- Partner with Product, Engineering, and Data teams to implement platform enhancements aligned with business goals.
- Oversee customer data requirements, event frameworks, audience enablement, data quality, and integrations across CDPs, data warehouses, internal systems, and third-party marketing technologies.
- Translate business requirements into scalable technical solutions for lifecycle marketing, personalization, and testing initiatives.
- Provide Braze subject matter expertise, technical leadership, training, mentoring, platform evaluation, automation, and governance.
Requirements
- Bachelor’s degree and 5–9 years of experience in Marketing Operations, Marketing Technology, CRM, Lifecycle Marketing, Customer Engagement Platforms, or Marketing Automation.
- At least 3 years of hands-on experience with Braze solution design, architecture, implementation, and platform management.
- Experience designing enterprise-scale customer engagement ecosystems, including Braze Canvas architecture, audience segmentation, customer journey design, data modeling, personalization, event-based triggering, cross-channel orchestration, messaging operations, and governance.
- Experience with customer data platforms, data warehouses, APIs, and marketing technology integrations, including customer identity resolution, data schemas, event frameworks, and audience management.
- Experience with SQL, JSON, APIs, webhooks, governance frameworks, scalable execution models, and operational processes.
- Braze certification is preferred.
- Experience with CDP technologies such as Adobe Experience Platform, Segment, mParticle, or Tealium is preferred.
- Familiarity with Snowflake, Databricks, Azure, and customer journey analytics platforms is preferred.
- Ability to translate complex business requirements into scalable technical solutions and influence cross-functional stakeholders while balancing strategic and hands-on execution.
Benefits
- Hybrid work arrangement in Bangalore with 2–3 days per week onsite and remaining work from a home office.
- Candidates must live within commuting distance of the Bangalore office; relocation assistance is not offered.
- Bonus program.
- Pension and retirement plans.
- Medical, dental, and vision coverage.
- Paid time off and paid parental leave.
- Support for community involvement.
- Flexible work hours and family-friendly benefits.
About McAfee
McAfee builds consumer and small business cybersecurity software, including antivirus, identity and privacy protection, and VPN services that run across PCs and mobile devices. It sells primarily via subscriptions and OEM/ISP partnerships, and focuses on detection, threat intelligence, and allowlisting to reduce false positives. Founded in 1987 and headquartered in San Jose, it is a privately held company owned by private-equity firm Advent International.