2 months ago
Toronto, CanadaSenior
Base Salary
$95k - $113k/yr
Responsibilities
- Design, develop, and maintain solutions across Salesforce Marketing Cloud modules including Journey Builder, Automation Studio, Email Studio, Mobile Studio, Contact Builder, Advertising Studio, and CloudPages.
- Build and optimize automations using SQL, AMPscript, SSJS, APIs, and dynamic content frameworks.
- Architect and implement behavioral, event-based, API-triggered, transactional, and cross-channel customer journeys.
- Manage consent, subscription, customer preference, personalization, deliverability, sender authentication, IP warming, domain setup, and data governance frameworks.
- Configure Salesforce Account Engagement (Pardot), including lead scoring, grading, lifecycle stages, Engagement Studio, automation rules, and CRM synchronization.
- Develop audience models in Salesforce Data Cloud for segmentation, personalization, and cross-channel activation.
- Build and maintain integrations using REST/SOAP APIs, Salesforce APIs, middleware, SFTP, and ETL workflows.
- Translate business requirements into technical solutions and own complex workflows from end to end.
- Identify constraints and mitigation strategies while coordinating across marketing, data, technology, and other stakeholder teams.
Requirements
- Bachelor’s degree in Computer Science, Information Systems, Engineering, Marketing Technology, or a related field.
- Minimum five years of hands-on, independent Salesforce Marketing Cloud development experience delivering complex implementations.
- Expertise in AMPscript, SSJS, SQL, Journey Builder, Automation Studio, CloudPages, Contact Builder, and triggered sends.
- Experience with lead scoring, grading, Engagement Studio, automation rules, and CRM synchronization.
- Strong understanding of data modeling, segmentation, and audience activation strategies.
- Proficiency in HTML/CSS, JavaScript, REST/SOAP APIs, JSON/XML, version control, ETL processes, and CRM architecture.
- Ability to define technical approaches, drive execution, resolve ambiguity, and work with minimal oversight.
- Strong documentation, communication, time-management, attention-to-detail, and problem-solving skills.
- Preferred qualifications include Salesforce Marketing Cloud Developer, Salesforce Administrator, Salesforce Data Cloud Consultant, and Pardot Specialist or Consultant certifications.
- Preferred experience includes Salesforce Account Engagement, Salesforce Data Cloud, enterprise-grade marketing automation implementations, and payments industry experience.
Benefits
- Comprehensive total rewards program with performance-based bonuses, flexible benefits from day one, and a health or personal spending account.
- Retirement planning support through profit-sharing programs with company match and a defined contribution pension plan.
- Growth and development opportunities including Coursera access, mentorship programs, and an internal gig marketplace.
- Wellness support including an Employee & Family Assistance Program, 24/7 virtual healthcare, and workplace wellness initiatives.
- Hybrid work arrangements, a Work from Abroad program, and paid time off programs.
- Company-wide recognition programs, banking perks from RBC and BMO, and employee discounts.
- The role is based in the Etobicoke office with a balance of in-office collaboration and remote flexibility.
Tech Stack
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