13 days ago
Base Salary
$150k - $175k/yr
Responsibilities
- Define AI-enabled MarTech architecture patterns for customer engagement, campaign orchestration, personalization, and marketing operations.
- Design AI-agent, copilot, workflow automation, and decisioning solutions for campaign planning, segmentation, audience activation, content operations, and analytics.
- Develop architecture blueprints spanning CDPs, campaign management systems, personalization platforms, decisioning engines, AI services, and workflow automation platforms.
- Assess MarTech ecosystems and define modernization strategies and roadmaps.
- Lead architecture for AI-assisted campaign planning, audience intelligence, real-time personalization, guided recommendations, marketing workflow automation, GEO, and marketing measurement.
- Collaborate with business, product, engineering, and data teams on APIs, integrations, orchestration layers, and AI enablement.
- Support rapid prototyping, innovation initiatives, and proof-of-concept development using modern AI platforms.
- Develop scalable solutions balancing business outcomes, governance, operational efficiency, and maintainability.
Requirements
- 8+ years of experience in MarTech, customer experience, digital marketing, or marketing technology architecture.
- Strong understanding of enterprise marketing ecosystems and customer engagement platforms.
- Experience with campaign orchestration, customer decisioning, marketing automation, CDPs, personalization, marketing analytics and measurement, or content operations and DAM workflows.
- Practical understanding of GenAI, LLMs, AI agents, copilot architectures, RAG, and workflow automation.
- Experience designing API-driven enterprise integration solutions.
- Ability to translate business requirements into scalable technology solutions.
- Strong stakeholder management, communication, and workshop facilitation skills.
- Preferred experience with Adobe Experience Cloud, Adobe Experience Platform, Adobe Journey Optimizer, Salesforce Marketing Cloud, Salesforce Data Cloud, Braze, Segment, Tealium, Workfront, or Aprimo.
- Preferred familiarity with OpenAI, Anthropic, Google Gemini, AWS Bedrock, or Azure AI.
- Consulting, enterprise transformation, solution architecture, or regulated-industry experience is preferred.
Benefits
- Hybrid role based in the New York City market.
- Candidates should be comfortable working onsite with clients as required.
- Full-time position with annual base salary; bonuses, incentives, and benefits are discussed during the hiring process.
Categories
Solutions Engineering
About Capgemini
Capgemini is a global IT services and consulting firm that delivers strategy, cloud, AI, software engineering, and managed services to large enterprises and public-sector clients. Founded in 1967 and headquartered in Paris, it is publicly traded on Euronext Paris and operates in 50+ countries. The group expanded its engineering capabilities by acquiring Altran in 2020, now operating as Capgemini Engineering.