1 month ago
Pune, India +3 moreSenior
Responsibilities
- Lead the technical design and implementation of Salesforce Data Cloud solutions.
- Architect data models and ingestion pipelines for unified customer profiles.
- Integrate Salesforce Data Cloud with Marketing Cloud Personalization and other MarTech platforms for activation and personalization.
- Translate business requirements into scalable technical solutions with stakeholders.
- Guide development teams in building reusable components and automation scripts.
- Ensure data quality, performance optimization, privacy compliance, and data governance.
- Troubleshoot complex data and integration issues across platforms.
- Mentor junior engineers and contribute to technical standards and best practices.
- Support audience creation, segmentation, and journey orchestration workflows.
- Evaluate emerging technologies and contribute to the Salesforce Data Cloud adoption roadmap.
Requirements
- 5 to 9 years of experience.
- Hands-on implementation experience with Salesforce Data Cloud and Marketing Cloud Personalization, including architecture, configuration, deployment, Open-Time Email campaigns, web and mobile personalization, product recommendations, decisioning strategies, audience segmentation, and behavioral targeting.
- Strong expertise in data ingestion, identity resolution, profile unification, audience segmentation, and activation using Salesforce Data Cloud.
- Experience designing and implementing real-time personalization use cases using Marketing Cloud Personalization, Interaction Studio, and behavioral customer data.
- Strong understanding of customer journey orchestration across Salesforce Marketing Cloud, including Journey Builder.
- Experience with consent management, customer profile stitching, and customer data platform best practices.
- Proficiency with REST and SOAP API integrations, event-driven architectures, and data connectors.
- Strong skills in SQL, Python, or JavaScript for data transformation, automation, and personalization use cases.
- Experience integrating Data Cloud and Marketing Cloud Personalization with enterprise MarTech platforms, CRMs, analytics solutions, and digital experience platforms.
- Knowledge of data governance, GDPR, CCPA, and performance optimization for large-scale customer data environments.
- Bachelor's degree in engineering with a specialization in computer science or data, or an IT degree; graduates from other fields may also be considered with strong communication and analytical skills.
- Preferred qualifications include Salesforce CRM, Service Cloud, or Commerce Cloud experience; AWS, GCP, or Azure and big data knowledge; CI/CD, DevOps, and containerization experience; and client-facing technical leadership experience.
- Preferred certifications include Salesforce Certified Data Cloud Consultant, Salesforce Certified Marketing Cloud Consultant, Marketing Cloud Personalization Accredited Professional, Salesforce Marketing Cloud Developer, Salesforce Certified Administrator, and Salesforce Certified Agentforce Specialist.
Benefits
- Permanent, full-time position.
- Located at DGS India, Bengaluru, Manyata N1 Block, under the Merkle brand.
- Shift timing is 12 PM to 10 PM.
Tech Stack
Categories
BackendData Engineering
About Dentsu
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.