1 day ago
Responsibilities
- Administer, configure, maintain, and optimise Salesforce Marketing Cloud Account Engagement and Salesforce Personalisation.
- Design, build, test, and deploy marketing campaigns, lead-nurturing programmes, forms, landing pages, email journeys, segmentation strategies, and automated workflows.
- Manage audience segmentation, lead scoring, grading models, engagement programmes, dynamic content, and personalisation rules.
- Collaborate with CRM, Data Cloud, analytics, and business teams on customer data flows, campaign targeting, consent management, and reporting.
- Monitor, optimise, and troubleshoot campaign delivery across email, web, and digital engagement channels.
- Maintain solution documentation, campaign specifications, configuration artefacts, testing evidence, and operational support procedures.
Requirements
- Strong hands-on experience administering, configuring, developing campaigns in, and optimising Salesforce Marketing Cloud Account Engagement (Pardot) and Salesforce Personalisation.
- Experience building end-to-end campaigns involving segmentation, lead nurturing, lead scoring, forms, landing pages, email automation, customer journeys, and personalised digital experiences.
- Knowledge of Salesforce CRM, Salesforce Data Cloud/CDP, marketing analytics, consent management, customer data models, and marketing technology integrations.
- Experience with HTML, CSS, JavaScript, dynamic content, API integrations, and data-driven marketing solutions in enterprise environments.
- Strong stakeholder engagement, requirements gathering, testing, problem-solving, and delivery skills, including experience in Agile marketing technology or digital transformation programmes.
Benefits
- Continuous learning and personal growth opportunities with the ability to shape a career path.
- Commitment to diversity, sustainability, inclusion, and high ethical standards.
- Professional communities and a role framework supporting career development and capability growth.
Tech Stack
Categories
About Capgemini
Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2025 global revenues of €22.5 billion. Make it real | www.capgemini.com