1 day ago
Responsibilities
- Design, develop, and maintain Salesforce Marketing Cloud Account Engagement solutions covering lead management, nurturing, campaign automation, scoring, forms, landing pages, and engagement journeys.
- Develop and optimize Salesforce Personalisation experiences across web, email, and digital channels using behavioral, transactional, and customer profile data.
- Implement and support integrations among Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce CRM, SAP platforms, analytics solutions, Azure-based services, enterprise data platforms, and external marketing technologies.
- Configure audience segmentation, customer journeys, triggers, decisioning rules, A/B testing, and real-time personalization use cases.
- Collaborate with architects, product owners, business stakeholders, analysts, data engineers, and cross-functional technology teams to deliver scalable solutions.
- Support platform governance, release management, testing, performance optimization, and development best practices across marketing technology platforms.
Requirements
- Extensive hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot), including automation rules, engagement programs, lead scoring, grading, forms, landing pages, reporting, and campaign management.
- Strong expertise in Salesforce Personalisation (Interaction Studio), customer journey orchestration, audience segmentation, decisioning, A/B testing, and real-time customer engagement solutions.
- Experience integrating Salesforce platforms with Salesforce Data Cloud, CRM, APIs, Azure-based services, enterprise data platforms, and third-party marketing technologies.
- Strong technical skills in JavaScript, HTML, CSS, SQL, API integrations, data modeling, solution design, and troubleshooting in enterprise environments.
- Ability to work effectively in Agile delivery teams with business stakeholders, architects, analysts, data engineers, and cross-functional technology teams.
Benefits
- Continuous learning and personal growth opportunities with the ability to craft an individual career path.
- Professional communities and a role framework supporting professional growth, career development, and capability building.
- Commitment to diversity, sustainability, inclusion, and high ethical standards.
Tech Stack
Categories
About Capgemini
Capgemini is an AI-powered global business and technology transformation partner, delivering tangible business value. We imagine the future of organizations and make it real with AI, technology and people. With our strong heritage of nearly 60 years, we are a responsible and diverse group of 420,000 team members in more than 50 countries. We deliver end-to-end services and solutions with our deep industry expertise and strong partner ecosystem, leveraging our capabilities across strategy, technology, design, engineering and business operations. The Group reported 2025 global revenues of €22.5 billion. Make it real | www.capgemini.com