21 days ago
Dublin, IrelandSenior
Responsibilities
- Design, develop, and maintain Salesforce Marketing Cloud Account Engagement solutions covering lead management, nurturing, campaign automation, scoring, forms, landing pages, and engagement journeys.
- Develop and optimize Salesforce Personalisation experiences across web, email, and digital channels using behavioral, transactional, and customer profile data.
- Implement and support integrations among Salesforce Marketing Cloud, Salesforce Data Cloud, Salesforce CRM, SAP platforms, analytics solutions, Azure-based services, enterprise data platforms, and external marketing technologies.
- Configure audience segmentation, customer journeys, triggers, decisioning rules, A/B testing, and real-time personalization use cases.
- Collaborate with architects, product owners, business stakeholders, analysts, data engineers, and cross-functional technology teams to deliver scalable solutions.
- Support platform governance, release management, testing, performance optimization, and development best practices across marketing technology platforms.
Requirements
- Extensive hands-on experience with Salesforce Marketing Cloud Account Engagement (Pardot), including automation rules, engagement programs, lead scoring, grading, forms, landing pages, reporting, and campaign management.
- Strong expertise in Salesforce Personalisation (Interaction Studio), customer journey orchestration, audience segmentation, decisioning, A/B testing, and real-time customer engagement solutions.
- Experience integrating Salesforce platforms with Salesforce Data Cloud, CRM, APIs, Azure-based services, enterprise data platforms, and third-party marketing technologies.
- Strong technical skills in JavaScript, HTML, CSS, SQL, API integrations, data modeling, solution design, and troubleshooting in enterprise environments.
- Ability to work effectively in Agile delivery teams with business stakeholders, architects, analysts, data engineers, and cross-functional technology teams.
Benefits
- Continuous learning and personal growth opportunities with the ability to craft an individual career path.
- Professional communities and a role framework supporting professional growth, career development, and capability building.
- Commitment to diversity, sustainability, inclusion, and high ethical standards.
Tech Stack
Categories
About Capgemini
Capgemini is a global IT services and consulting firm that delivers strategy, cloud, AI, software engineering, and managed services to large enterprises and public-sector clients. Founded in 1967 and headquartered in Paris, it is publicly traded on Euronext Paris and operates in 50+ countries. The group expanded its engineering capabilities by acquiring Altran in 2020, now operating as Capgemini Engineering.