Marketing Cloud Next Solution Architect
NeuraFlash, Part of Accenture2 days ago
Remote, CanadaSenior
Responsibilities
- Lead functional solution design for Salesforce Marketing Cloud Next using Data 360, including data modeling, ingestion, identity resolution, segmentation, activation, and Actionable Lists.
- Run discovery and design workshops with marketing, CRM, data, digital, compliance, and IT stakeholders and document decisions through formal sign-off.
- Design multi-channel campaign and orchestration solutions covering email, SMS, conversational messaging, landing pages, dynamic content, personalization, and consent capture.
- Define platform setup and governance, including editions, entitlements, provisioning, Business Units, Data Spaces, permission sets, CMS workspaces, domain authentication, and deliverability planning.
- Shape Agentforce marketing solutions with guardrails, approvals, and measurement.
- Lead migration and coexistence strategies from platforms including Marketing Cloud Engagement, Account Engagement, Marketo, Eloqua, and HubSpot.
- Create functional design artifacts, translate requirements for build teams, review configuration, and support UAT and deployment gates.
- Build the MC Next practice through reference architectures, reusable patterns, scoping tools, SOW templates, and team enablement.
- Support pre-sales discovery, solution shaping, demos, and estimates as the MC Next subject-matter expert.
- Coach functional and technical team members and stay current with Salesforce releases.
Requirements
- At least 5 years of experience in marketing automation consulting, marketing-technology solution architecture, or business analysis, including hands-on enterprise marketing automation delivery.
- Hands-on Marketing Cloud Next experience or demonstrated transition from Marketing Cloud Engagement or Account Engagement to MC Next and Data 360.
- Working knowledge of Data 360 concepts, including data model objects, ingestion, identity resolution, segmentation, activation, and data hygiene.
- Strong understanding of marketing consent and compliance requirements such as CAN-SPAM, GDPR, and CASL.
- Experience designing multi-channel campaigns and orchestration with personalization and content strategy.
- Practical knowledge of email deliverability, domain authentication, sender reputation, and IP warm-up.
- Experience leading discovery workshops, facilitating decisions with senior stakeholders, and documenting designs through sign-off.
- Experience working with Technical Architects and owning functional design through UAT and deployment.
- Ability to connect solution outcomes to business value through clear storytelling.
- Comfort with flow-charting and data-modeling tools such as Lucidchart and with agile delivery.
- Willingness to travel to client sites as needed.
- Preferred qualifications include Salesforce Marketing Cloud Next Consultant, Data 360 Consultant, Agentforce Specialist, Platform Administrator, Application Architect, or Solution Architect credentials.
- Preferred experience includes Marketing Cloud Engagement and Account Engagement credentials, Flow Builder, Salesforce CRM and external-system integrations, REST APIs, MuleSoft, legacy-to-MC Next migrations, regulated industries, Personalization, Intelligence, and Tableau Next.
Benefits
- Remote and in-person work options are available from the Massachusetts headquarters, regional hubs, or remotely.
- Certain roles may require travel of up to 25%.
- Flexible scheduling and a culture focused on results rather than fixed working hours.
- Collaborative culture with access to executive town halls and company meetings.
- Team celebrations, social activities, and a connected work environment.
Categories
Solutions Engineering
About NeuraFlash, Part of Accenture
NeuraFlash, part of Accenture, builds AI-powered customer engagement solutions and apps on Salesforce and AWS for enterprises, including contact centers and sales/service automation. The company provides consulting, implementations, and ISV products around Agentforce, Amazon Connect, Service/Revenue Cloud, CPQ, and Field Service. Founded in 2016 and headquartered in Burlington, Massachusetts, it operates as an Accenture-owned specialist focused on conversational AI, analytics, and workflow automation.